Introducing the replay economy.

Stop fighting fan video. Start owning it.

A phone video from any live event. Synced to your official broadcast audio. Routed back as licensed, watermarked, monetizable media — tied to first-party fan data and ready to share. For the rights owners of live moments — leagues, labels, teams, venues, and brands.

What Choir is

Live media infrastructure for events at scale.

Choir syncs every fan-shot capture in the building to your official broadcast audio in real time. The output is broadcast-quality, rights-cleared, attributable footage you own — generated by the crowd, watermarked at the source, and ready to monetize across the channels that already exist.

01
Sanctioned audio

Broadcast feed routed to every fan in the venue. Studio-grade sound on every clip — no muddy phone-mic capture.

02
Multi-angle video

Thousands of fan cameras, all aligned to broadcast timecode. Every angle of every moment, automatically.

03
Owned output

Rights-cleared, attributed, watermarked clips routed back to the artist, league, venue, or brand — not a platform. Length, audio, attribution — all your call.

How it works

Record. Sync. Share.

Fans get a video that finally sounds as good as the show felt. Artists get owned, monetizable media for every fan in the building.

01

Record a video

Fans film the moment the same way they always have. Any phone, any seat, any show.

02

Sync the audio

Choir matches the audio fingerprint to the master broadcast feed and locks alignment to the millisecond.

03

Share anywhere

A studio-quality clip — watermarked, rights-cleared, ready for TikTok, Reels, Shorts, Stories.

The artist gets
  • Owned, watermarked media — every clip routes back, attributed
  • Format rules — length, audio, attribution, your call per show
  • Sync royalties on every play — master and publisher splits
  • Verified fan data — by seat, by moment
  • Sponsorship revenue — when a moment is branded
The fan gets
  • A video that finally sounds like the show felt
  • Shareable on every platform without quality loss
  • A real keepsake of the night
  • Bragging rights — they were there, and the clip proves it
Case study · Lainey Wilson × Wrangler

Brands enable a moment.

A Choir-grade moment takes real investment — broadcast capture, sync licensing, on-site production. Brands underwrite that work and align with the premium fan-captured content it produces. Wrangler underwrote Lainey Wilson's Country's Cool Again Tour. Every fan at every stop walked home with a broadcast-quality video of the show — and every share carried the brand that made it possible. Not an interruption. A keepsake.

What fans see when they rewatch
Wrangler
Captured · Live 3:24
Lainey Wilson
"Wildflowers and Wild Horses" · Bridgestone Arena
Made for the moment. By Wrangler.
5,000+ fan captures · all locked to the production audio
Pit View
Side Stage
Crowd Closeup
Lights & Stage
Friend Group
Screen View
45,000
Fan keepsakes captured
across 30 tour stops
240M
Attributed downstream views
2.4M shares · every share carries the credit
38sec
Avg attention per clip
vs 1.7 sec on skipped pre-rolls
96%
Positive sentiment
on clips that carry the credit
Case study · NBA Finals × Gatorade

One shot. 5,847 cameras. Every share, by Gatorade.

Game 5 of the NBA Finals. Buzzer-beater for the title. 5,847 fans in the building had cameras up — Choir aligned every capture to the broadcast call in real time, then routed every clip back as a Gatorade-attributed share. By morning, the moment had been replayed 320 million times. Every replay carried the G.

5,847 angles synced
NBA Finals · Game 5 Q4 · 0:02 remaining
Lower Bowl · 0:02.4
Nosebleeds · 0:02.4
● LIVE · BROADCAST 21:47.418
GGatorade
HOM102
·
AWY100
Title-winning three
Q4 · 0:02 · NBA Finals · Game 5
Made for the moment. By Gatorade.
Baseline · 0:02.4
Courtside · 0:02.4
Behind Basket · 0:02.4
Vertical Phone · 0:02.4
Zoomed Reaction · 0:02.4
Scoreboard View · 0:02.4
Bench Reaction · 0:02.4
Crowd Surge · 0:02.4
Side Court · 0:02.4
Jumbotron · 0:02.4
Broadcast feed · official audio All 5,847 captures locked to this track
21:46.0 21:46.5 21:47.0 21:47.418 ⊙ 21:48.0 21:48.5 21:49.0
5,847
Fan-captured angles
all synced to the broadcast call
320M
Replays in 24 hours
540K shares · every replay carries the G
62sec
Avg attention per replay
vs 1.7 sec on skipped pre-rolls
$0.04
Effective CPM
vs $32 standard premium video
For artists & rights holders

A more perfect (monetizable) moment.

Every clip is a highlighta top playa media extensiona license eventa new fanorganic amplificationa revenue line.

Choir turns each fan-shot moment into parallel revenue — sync, sponsorship, data, exports. All running on top of your existing platform deals, not in place of them.

Sync

Sanctioned royalties

Master and publisher splits per use, routed through your existing waterfall.

10–40× platform UGC averages
Data

Verified fan data

Opted-in attendee signal licensable to A&R, sync agencies, and tour marketing.

100% first-party, by seat
Synced clip
21:47.418 · Section 112
Sponsorship

Brand activation share

Revenue share on every attributed share when a moment is sponsored. Tracked to the second.

~58% of pilot revenue
Exports

Pro-tier fan exports

Fans upgrade to clean, watermark-cleared downloads. Per-export royalty flows back automatically.

2–3% conversion per show

Early access · Q1 rollout

Build with us.

If you're an artist, label, venue, brand, or rights holder — we want to hear from you. Tell us who you are and we'll reach out.

No spam. One email when we're ready for you.